B PLAY has been created by a young team of international designers and artists at FABRICA, the Benetton communication research centre in Italy.

      B PLAY is a online community which explores play as a form of expression and communication.

      We believe that there's more to play than shoot 'em ups and driving sims.

      We believe that the meaning of a game is in how it helps players find new ways to be together and to speak to each other.

      We believe that putting people into new kinds of creative relationships with each other is a statement of faith in the power of play and creativity.